Creating social media and branded campaigns for Crate and Barrel.
While responsible for creating assets for paid social content, I was also able to work cross functionally on larger campaigns. Campaign content ran across channels such as Meta, Pinterest, OLV, and display banners.
Crate and Barrel's registry campaigns needed a refresh of assets while working within the parameters of icons and existing brand photography. By establishing a motion identity across the brand, I was able to add excitement to simple assets in a nimble way.
Our app's relaunch needed a way to introduce the customer to new and exciting features.
By working through a storyboard that included adding a touch of 3D motion, I was able to create multiple versions and formats of the campaign to be used on the site, in email, and across paid social media placements.
Overseeing Senior Art Director: Michele Lauri
Senior Copywriter: Carrie Schedler