Creating social media and branded campaigns for Crate and Barrel.

While responsible for creating assets for paid social content, I was also able to work cross functionally on larger campaigns. Campaign content ran across channels such as Meta, Pinterest, OLV, and display banners.

Crate and Barrel's registry campaigns needed a refresh of assets while working within the parameters of icons and existing brand photography. By establishing a motion identity across the brand, I was able to add excitement to simple assets in a nimble way.

Our app's relaunch needed a way to introduce the customer to new and exciting features.

Storyboard image for the ad's opening text that says 'new app lorem ipsum'.Storyboard image of a phone with the app open saying 'Hi Taylor, welcome back.'Storyboard image of a phone with the app open to a gift registry screen. There is text under the phone that says 'Manage your registry'.Storyboard image of a phone with the app open on an alternate reality camera view showing what furniture would look like in a room. There is placeholder text under the phone that says 'ar lorem ipsum'.Storyboard image of the end card of the ad, showing the Crate and Barrel logo and text that says 'lorem ipsum CTA'

By working through a storyboard that included adding a touch of 3D motion, I was able to create multiple versions and formats of the campaign to be used on the site, in email, and across paid social media placements.

Overseeing Senior Art Director: Michele Lauri

Senior Copywriter: Carrie Schedler